Did you know the Local Enterprise Boards offer an Online trading Voucher which will cover 50% of the cost of a eCommerce website up to a maximum grant value of €2,500
Instagram can be a valuable marketing tool for businesses but it should not be the only online presence for a small business (past an early stage startup).
To maximise your brand's online presence you need to be targeting people who are actively searching for your products online.
Almost half of the Irish population is NOT on Instagram and they will be frustrated if they are asked to use to learn about your company.
Having a professional website is essential for small to medium sized businesses. It allows them to establish a strong online presence, reach a wider audience, and boost their credibility.
Here are some specific reasons why a professional website is so important for small to medium sized businesses:
A website allows small your medium-sized businesses to be found by potential customers who are searching for your products or services online.
Without a website, potential customers may not even know your business exists even if they are actively searching for your products or services online.
In addition, a website allows small to medium sized businesses to reach a wider audience, as anyone with an internet connection can access it.
This is especially important for businesses that are located in remote or hard-to-reach areas.
A professional website helps to establish small to medium sized businesses as legitimate and trustworthy companies.
Customers are more likely to do business with a company that has a polished, well-designed website than one that does not.
A website also allows small to medium sized businesses to showcase their products and services, as well as customer testimonials and case studies. This helps to build trust and credibility with potential customers.
A website allows small to medium sized businesses to provide information about their products and services, as well as contact information and customer support, all in one place.
This makes it easier for customers to find what they need and get in touch with the business.
In addition, a website allows small to medium sized businesses to offer online booking or appointment scheduling, which can be a major convenience for customers.
A premium quality website allows small to medium sized businesses to control their brand image and messaging. By creating a consistent look and feel across their website and social media channels, small to medium sized businesses can create a strong brand identity that resonates with their target audience.
A premium quality website also allows small to medium sized businesses to showcase their unique value proposition and differentiate themselves from competitors.
A well-designed website can help small to medium sized businesses attract new customers and drive sales. By including calls to action and making it easy for customers to purchase products or services online, small to medium sized businesses can increase their revenue.
In addition, a website allows small to medium sized businesses to track user behaviour and gather data on customer preferences and needs, which can inform marketing and sales strategies.
To really boost sales a website will need to be marketed, it should be the hub of your Digital Marketing effort. It's important not to focus too much on social media.
A website allows small to medium sized businesses to be open 24/7, as customers can visit the site and learn about the business at any time. This is especially important for small to medium sized businesses that may have limited operating hours or are located in areas that are not easily accessible to all potential customers.
A website also allows small to medium sized businesses to offer online ordering or delivery, which can be a major convenience for customers.
In today's digital age, having a website is becoming increasingly important for small to medium sized businesses. Without one, they may be at a disadvantage compared to competitors who have a strong online presence.
A website allows small to medium sized businesses to stay competitive and keep up with industry trends and changing customer needs.
A website allows small to medium sized businesses to automate certain tasks and processes, such as appointment scheduling and customer support.
This can save time and resources, allowing small to medium sized businesses to focus on other important aspects of their operations.
A website allows small to medium sized businesses to make updates and changes to their products and services quickly and easily, without the need for printing and distributing physical materials.
This can be especially useful for businesses that are constantly updating their offerings or introducing new products.
A website allows small to medium sized businesses to engage with customers in real-time through features such as live chat or forums. This can improve customer satisfaction and loyalty, as customers feel like they have a direct line of communication with the business. In addition, a website allows small to medium sized businesses to share updates,
A website also allows small to medium sized businesses to offer online ordering or delivery, which can be a major convenience for customers.
A website allows small to medium sized businesses to design and control the customer experience from start to finish. By creating a user-friendly and intuitive website, small to medium sized businesses can ensure that customers have a positive experience when interacting with the business.
This is especially important in today's digital age, as customers have high expectations for online experiences.
A website allows small to medium sized businesses to scale their operations and reach a wider audience. By offering products and services online, small to medium sized businesses can tap into new markets and reach customers that they may not have been able to reach otherwise.
A website also allows small to medium sized businesses to test and experiment with different marketing and sales strategies, which can inform their growth plans.
In summary, a professional website is essential for small to medium sized businesses. It allows them to increase their visibility, establish credibility, improve customer service, enhance their branding, increase sales, stay competitive, increase efficiency, and have greater flexibility and control over their operations.
By investing in a well-designed website, small to medium sized businesses can set themselves up for long-term success.
We specialise in quality interactive and content-driven websites. We generally develop our websites using one of the popular open source Content Management Systems WordPress / Drupal but we have recently moved to the game changing Web Design tool Webflow.
In 2007 we won two Golden Spider Awards including the coveted Grand Prix Award for the Cully & Sully website. This site is built using the Drupal CMS. It has a forum, blogs, a cookbook where users can save their favourite recipes and a product browser built into the homepage as well as a lot of other features.
In 2010 our project Chef-Factor, an online competition that we devised and built-in conjunction with Cully & Sully, was nominated in the All Ireland Marketing Awards in the e-Marketing section - showing that we can compete with the biggest agencies in the country.
Chef-Factor returned in 2011 when it won our third national award in the ‘Best Micro-Site' category of the Irish Web Design Awards. We had 9 other websites nominated for awards at the 2011 Irish Web Awards, 5 of which made the final short-lists, including Pride Design which made the final short-list for national ‘Web Agency of the Year' 2011.
In 2012 our website for Cork Opera House won the Best Arts Website at the Irish Web Awards.
Our website TheCorkNews.ie was announced as the winner of the category ‘Best Online Publication' at the Irish Web Awards 2014, beating national publications like The Irish Times, The Irish Examiner and The Irish Independent. Pride Design again made the short-list for national ‘Web Agency of the Year' 2014.
Biabeauty.com was announced as a Semi-Finalist in the Irish Web Awards 2015 & Irish Web Awards 2016 for both the Best SME Website and Most Beautiful Website categories.
MagicVacations.ie was recently announced Best Website at the 2017 Travel Awards.
Our recent Website for Lisnavagh House won the Best tourism website at the recent Carlow Chamber of commerce awards 2021.
We like to develop long-term relationships with clients where we help them achieve their online goals.
Planning the layout of the website, gathering content, branding and other assets.
We build a working demo of the homepage if the site for you to look at and provide feedback.
Based on your feedback we adjust the demo and the build a landing page and inner content pages. Repeat this process until you are happy with each page.
Add the rest of the content to fill out the website.
