Facebook's user exodus: our readers tell us what's wrong

Shane's picture
Facebook's user exodus

On Monday The Guardian Newspaper reported that there is an "ongoing exodus of users" leaving the social media giant Facebook. The article's main points are that:

Facebook's dominance in the social media world has come under threat from newer services such as Instagram and Path. In the last month, the world's largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK. Users are also switching off in Canada, Spain, France, Germany and Japan, where Facebook has some of its biggest followings. A spokeswoman for Facebook declined to comment. "The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it," said new media specialist Ian Maude at Enders Analysis. "There is a boredom factor where people like to try something new. Is Facebook going to go the way of Myspace? The risk is relatively small, but that is not to say it isn't there."

Guardian Readers Feedback

The Guardian also go on to report on users feedback from Guardian Readers on their article here.

There are plenty of reasons, and plenty of other possible destinations. Newer, shinier social networks like Facebook-owned Instagram could be tempting users away from the same old interface. There are issues with complicated user privacy settings and constant redesigns, which make quieter networks like Path even more appealing. And maybe Facebook is just going the way of MySpace – it's old.

My own opinion is that Facebook's seemingly never ending issues with Privacy and the fact that the platform is now being used by marketing companies so much, might be starting to turn people away. However in the grand scheme of things, these numbers only represent a drop in the ocean of Facebook's overall user base in these countries, so we suggest we watch this space and see if this trickle becomes something more serious.

At Pride Design we have always argued that while Facebook is an important element in any Digital Marketing strategy, it should not be the "be all, end all" of your online marketing effort, in fact while we are huge Facebook fans and believe Facebook is a massively valuable tool, depending too much on Facebook is a strategy that is fundamentally flawed and could really harm your business in the medium term.

Share this post: 
Shane O'Donnell
Shane is passionate about Web Design and Social Media, he is a graduate of IADT Dun Laoghaire, he holds a Diploma in Visual Communications and Animation. Shane has been working in Web design since 2001 when he joined Fever Interactive, an award winning Dublin based Web Design studio. Shane decided to go freelance in 2003 and has worked on many projects; from simple brochure sites to major bespoke Content Management Systems such as the ERC Rugby site. Shane has yet to seek help for his social media addiction.

Recent Work

Some of Ireland's biggest brands use Pride Design to Design, Build, Manage, Market and Maintain their websites.

Website design for St.Patricks Credit Union in Dublin, Including Loan Calculators.

Website design and development for a step by step wedding and other stationary ordering website f

New website designed and developed for Cork's newest café, which is based in Merchants Quay in Co

New Website design for Pain Relief clinic based in Cork City.

Website for a busy Dublin city centre pub.

We redrafted the Ballymaloe house website to modernise the look and feel of the site and to also

We revamped the website for the Ballymaloe Cookery School.

We revamped the Cully & Sully website onto Drupal.

Rachel Allen was brought up in Dublin and left home at eighteen to study at the world-famous Ball

Clóna Dairy Products are a Dairy Company based in Clonakilty, Co. Cork, since 1919.

Project Arts Centre is Ireland’s leading centre for the presentation and development of c