Digital Marketing Trends: Facebook Use in Ireland Down 4%

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Digital Marketing Trends

The Sociable Website reports that Facebook usage in Ireland fell by 4.1% in the three months previous to March 2013.

According to their report:

Facebook usage in Ireland is declining, with the social network losing 94,620 active users, or 4.11% of its user base in the country, in the previous three months.

According to Facebook statistics service Quintly, Facebook’s user base in Ireland peaked in December 2012 at 2.3 million monthly active users. Since then, however, its active user base has fallen to 2.2 million active users as of March 2013.

The change marks a 4.11% decline in Facebook’s active user base in Ireland since Christmas 2012. As of this week, the total number of active Facebook users in Ireland stands at 2,206,220.

You can read the full article here.

We fell that it is inevitable that Facebook, having saturated the market, will see their growth stagnate and eventually decline to some extent. however this drop is a long way off becoming a mass exodus by any means. Although that is not to say that there won't be a major loss of users in the future. This is just one reason why we feel it is prudent to not think that Facebook is the be all end all of your digital marketing efforts, because if Facebook were to even collapse - like Bebo and MySpace before it, then if you have solely concentrated on Facebook as your marketing and blog, then you will have to start from scratch.

You should always use your Website as the overall hub of your on-line presence.

Read about our Digital Marketing Services here.

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Shane O'Donnell
Shane is passionate about Web Design and Social Media, he is a graduate of IADT Dun Laoghaire, he holds a Diploma in Visual Communications and Animation. Shane has been working in Web design since 2001 when he joined Fever Interactive, an award winning Dublin based Web Design studio. Shane decided to go freelance in 2003 and has worked on many projects; from simple brochure sites to major bespoke Content Management Systems such as the ERC Rugby site. Shane has yet to seek help for his social media addiction.

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